Perspectives on Trust & Effectiveness

Explore the core facets of successful digital advertising as IAB members unpick what ‘trust’ and ‘effectiveness’ really mean. Thought-leadership pieces in this year-long series span eight chapters. If you’d like to contribute, please get in touch.

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Using AI to supercharge creativity & connection

Chapter
AI & human creativity

The personification of digital media

Chapter
Proving what works

The Building Blocks of Quality Media: steps to make the most of your next creative campaign

Chapter
A question of context

Building trust: How marketers can thrive in a privacy-first world

Chapter
Privacy & personalisation

Why it’s time to stop thinking of ‘digital’ as a channel

Chapter
Brand building online

6 Types of Transparency: what to consider when investing in media

Chapter
Programmatic transparency

How to harness AI to augment human intelligence

Chapter
AI & human creativity

Trust & Personalisation: friends or foes?

Chapter
Privacy & personalisation

Why an omnichannel strategy is a game changer for advertisers

Chapter
The omnichannel mix

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